User Research

AI and User Story Creation

March 19, 2026
AI can speed up user story creation, but it can also make them worse. Learn how sloppy AI-generated stories undermine delivery, and how to fix them.
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Connecting Insights with Delivery

March 13, 2026
Avoid running with AI speed in the wrong direction. How does your organisation fit internal and external insight into its strategy and delivery cycles?
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The Next Normal

December 1, 2020
The world of work has changed and new ways of working require new ways of listening. Find out how Gutsy Ninja are helping businesses take an employee-centric approach to thriving in the ‘next normal’.
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Q&A with Claire Dracott

May 24, 2019
User Research Evangelist at News UK, Claire Dracott tells us about the importance of bringing the User into the heart of the business. Claire is Head of UX&D for NewsUK working on some of the country’s largest media publications.
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Interview with Bruce Waskett

July 12, 2017
UX professional Bruce Waskett sits down with Gutsy Ninja to share his experience, UX best practice methods and favourite tools. He also gives a glimpse into the future of UX, what trends to look out for and shows us the UX Dragon.
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User Research in iGaming

January 5, 2017
The iGaming industry is more competitive than ever before. Success belongs to those that continue to create experiences that delight customers. Historically, companies haven’t always fully understood the tangible benefits that User Research can bring to their bottom line.
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